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Reports

Both reports are drill-down tables. You choose one or more Group By dimensions, and each row expands into the next dimension.

How grouping works

Section titled “How grouping works”
  1. In Group By, select one or more dimensions. They appear as numbered chips.
  2. Drag the chips to change the order of the hierarchy, or remove one with the ×.
  3. Click Apply Filters.

The first column, Dimension, shows the value of the first level (for example a date). Click the chevron of a row to load the next level for that value only. For example Date → Product → MID shows each day, then each product sold that day, then the MIDs that processed it.

Master report

Section titled “Master report”

Reports → Master Report (/reports/master-report). Transaction KPIs by transaction date.

Group By and filters

Section titled “Group By and filters”
  • Group By: Date (default), Acquiring Bank, Product, Shop, Currency, MID.
  • Filters: Date (default This Month), Billing Cycle, Payment Attempt, Transaction Type, Currency, Product, Shop Name, MID and PSP.

Columns

Section titled “Columns”

Transactions are grouped into three categories:

  • Orders — one-time payments (ONE_TIME_PAYMENT).
  • Sub Start — first subscription charges (SUBSCRIPTION_START and CAPTURE_PREAUTHORIZED).
  • Sub Renewal — renewals (RECURRING_PAYMENT).
Group Column Definition
Unique customers & approval rates Customers — Count Distinct customers with at least one transaction.
Customers — Billed Distinct customers with at least one successful charge.
Customers — Approval % Billed ÷ Count.
Orders / Sub Start / Sub Renewal — Attempts, Success, Approval % Distinct customers who attempted / succeeded in each category, and the ratio.
Transactions count Total Successful ÷ total transactions, with %.
Preauthorized, Captured Customers with a successful pre-authorization / capture.
Orders, Sub Start, Sub Renewal Successful ÷ total transactions of each category.
Transaction income Orders, Sub Start, Sub Renewal Number and amount of successful transactions of each category.
Income Sum of the three categories.
Cost All Costs Sum of refunds (negative amounts) in the period.

Percentages are successes ÷ attempts, and show 0 % when there are no attempts.

Performance report

Section titled “Performance report”

Reports → Performance Report (/reports/performance-report). A cohort report: it takes the customers who subscribed in a period and measures everything they’ve paid since.

Group By and filters

Section titled “Group By and filters”
  • Group By: Subscription Date (default), Acquiring Bank, Product, Shop.
  • Subscription Date (default This Month) — selects the cohort by signup date.
  • Transaction Date (default This Month) — limits which of the cohort’s transactions are counted. Widen it to measure lifetime value.
  • Merchant Account.

Columns

Section titled “Columns”
Column Definition
Customers Customers in the cohort.
Subscribers Customers of the cohort who are still subscribed.
Revenue Sum of their successful transactions.
User Value Revenue ÷ Customers.
Cost Acquisition cost.
Profit Revenue − Cost.
CPA Cost ÷ Customers.
ROAS Revenue ÷ Cost.
ROI Profit ÷ Cost.